The Da Vinci Code
YSI measures critical water parameters in everything from aquaculture farms to oceans. So what they do is important. We have a lot of heart for them, as you can see in the loving detail put into this dealer kit for a new handheld product that stormed the industry. This project is also a testament for how we walk the talk regarding the customer experience…we invited our customer to spend two days and a night with us, in our home and office, working side by side to develop the concept and details. It’s still one of the most “adored” pieces in our portfolio.