If your brand isn’t deeply, madly, truly loved by your customers, then you need to stop marketing to them and start dating them.
Engage321 turns customers into soulmates — by giving you the insight, strategy, and creativity that will grow your aspiring brand into a category leader — without you ever having to challenge the big boys on their very expensive turf. Here’s how.
1. We map the experience. Everything you do should be about creating an enchanting customer experience. But do you really know what your customer thinks and feels at every critical touchpoint, from awareness through after-sale? Do you even know which moments yield your best opportunities? At every touchpoint, you have the power to create a transcending experience that builds life-long advocates. Let Engage321 monitor, detail, and analyze those make-or-break moments.
2. We engage the mind. This is controversial, but here goes. Your brand is not a promise. In an age of digital transparency, customers know everything about you, good and bad. Promises are broken all the time. Customers are rightly skeptical. If you’re building your brand around a promise, you’re following an outdated playbook from the last millenium. At the least, your brand is a promise kept. At its best, your brand is an opinion — a clear statement of what you believe. Promises lack credibility. Opinions stimulate thinking and engage dialogue.
3. We touch the heart. Right now, all around you, there are hundreds of opportunities to create special customer moments. Yet they go undervalued or unseen. Why? Because you’re in the thick of it. Busy, tired, and unable to empathize with your customer. It’s time to reevaluate your brand’s mission — to demonstrate true love to your customer. By mapping the experience and engaging the mind, we won’t be playing the marketing guessing game anymore. We’ll know exactly which color rose warms your customer’s heart.
And that’s how we’ll help your brand succeed, even against the biggest competitors.
Are You The Market Underdog?
We also have a particular expertise in helping underdog (or “challenger”) brands grow market share against their larger or more entrenched competitors.
Most companies (those who aren’t market leaders) attack brand growth the wrong way. They intuitively go after the big boys by playing the big boys’ game. But with limited resources (trying to do it the big boy way) and the wrong strategy, Goliath pummels David nine out of 10 times. Not good odds. And it’s one reason why the big get bigger and the small disappear. We employ strategies designed specifically to move smaller brands safely up the industry ladder.
If you’re serious about building a brand with new ideas or taking on the big boys without breaking the bank, then let’s start doing the work of making your brand inspiring.