Logo Takes Flight
Creating a high-quality brand is no easy task. Lots of time and discussion are always involved. But when you’re working with smart people (they’re scientists!), the end-result can be inspiring. While the logo seems colorful and cool — like a highly graphic, angular pair of butterfly wings — the mark is actually based on our intepertation of a contact angle that’s been measured to determine proper surface preparation. I told you they were scientists.